Ciara Murphy's Case Study Analysis.

Film Poster

Trailer

Mock Part B

Media production is different in every country and is more successful in some countries than other for example the two biggest film industries in the world are Hollywood and the British Film industry however the British film industry has gone down in profit progressively over the years.
Production ownership is a massive part in selling films and making a profit, many film industries such as Hollywood, Bollywood and British make alot of the money by consumption and distribution and actually marketing the film is what makes a movie its best for example, advertisements and adverts on TV, bus stops, magazines and other types of media help sell the film and get an audience where as the distribution is what makes the most money when creating a film, for example these are the strong points of money making in the film industry such as selling the movie such as DVD, Blue ay, Video games, downloads, websites, 3D and digital cinemas this broadens what producers can do with their film and opens up a much bigger audience as they are attracted to the other forms of media that the marketing has come up with such as video games, websites and downloads as people who use the internet will see these advertisements and offers frequently this has an impact that creates a lot more money for example James Bond films are a prime example of advertisement starting with the trailers, James bond had three trailers the first being a short snappy preview, the second trailer is a longer more revealing trailer that may have subtitles and a voice over and then last of all the final trailer will be sufficiently longer and have many more subtitles and voice clips, of course this varies with what movie you produce as there is many different requirements on what genre of film you use. James Bond then released many advertisements on Facebook and online and then after the film was released went and made it blue ray, and HD-DVD and even made a video game making it relate to a younger audience such as kids and teens as that market is a much younger and less adult themed.
A production company I took an interest in was Columbia pictures this company produced the film James Bond and were very successful when they did. This is a Hollywood based film and we know this as the marketing was done way before the film making it very successful, whereas the British film industry are very different and do all the market later in the production unfortunately making it a lot harder for them to gather a big enough audience to make a substantial profit on the move.

Mock moving image analysis.

The clip starts with upbeat music leading to a sale to an elderly women, the non digetic music abruptly stops when the shop assistant states the dress is 700 pound signifying the shock of the women. The shop assistant is male and appears to look down on the female as he is rude and is very patronising portraying his dominant male role over the women.  The music then drops and another situation begins.

The next part of the clip is where another women appears in the shop, the young women picks a dress in a short amount of time signifying a binary opposite as the stereotype portrays women as indecisive and take a long time to shop, there is an almost drum like roll when she decides to buy it portraying the tension, whilst trying on it and buying the female is flaunting her ring to the shop assistant. The fast cuts in this scene build tension to climax; the editing and over dramatised reaction to the loss of her ring shows how females are venerable and how she uses this as a positive feature. For example she dramatises the loss of her ring and frantically runs around the room., whilst running the fast past music and quick cuts between each character signals the rush and distress of the women.  This clip also helps portray the mise en scene of the seducing and power women have over as she is very convincing and almost takes control over the shop. There is also a cut in this scene where the screen swipes across to a mid shot of two men smoking and drinking with an over the shoulder shot signifying the conversation between them. This then quickly cuts back to the shop assistant where more non digetic music is playing at a fast pace, the music completely stops and the male shop assistant adamantly states you can rely on me, where the female character turns and face the camera as if she is talking to the audience, making the audience feel more involved. This shot is also a close up and helps notify the audience that she is in control, this reverses any normal female stereotypes featured in drama’s, as this women is in control of the hustle and is playing a more dominating role. By using her female characteristics she convinces the shop assistant into believing her. The mise en scene this section of the clip is that instead of the man dominating the stereotype is switched and the women is in charge, portraying how safety has changed.

The scene ends and quickly swipes in another scene, the effect of the scene fading a swiping back and forth gives the feel of a rush and that it’s still building to a climax. The next scene starts with a mid shot of a male on the phone working mechanically on an alarm this ticks a box in stereotyping gender as males are seen to be more hands on and more often than not mechanical enthusiasts. The mid shot is almost looking up at the character not only showing he is doing bad but representing he is in charge as if he is in the god position and everyone should be looking up to him. The lack of music in this scene represents the importance of the scene and the scene is silent until the alarm triggers either foreshadowing they may get caught or in general the theme that they are all doing something immoral.

The clip quickly fades back to the shop again, where the shop assistant is on the floor searching for the ring, the long shot portrays  the position the man is in and how the women has persuaded the shop keeper to search for her ring. Another male enters the shop, this male is also smartly dressed and appears to be of a higher class and greets the shop assistant. A slow beat, non digetic music begins to play, signifying his eerie look and foreshadowing the upcoming con the man is about to take part in. The over the shoulder shot in this scene helps the audience realise who is talking to who and doesn’t confuse them. The man carries 0on talking without asking the shop assistant what he is doing on the floor; yet again portraying he is a part of it. The man says he is buying a birthday present for his (bird) signalling he isn’t as of a higher class as he appears of.  His slang linguistic choices are that of a lower class, as the word could be seen as downgrading or offensive. The man then pulls out the ring from his pocket, a dramatic pan and zoom to this scene shows the audience what’s taking place and that she never lost the ring in the first place.

The upbeat music starts again as the camera quickly cuts to a mid shot of both characters dead centre of the screen the shop assistant pleads for the ring back, however is oblivious that the male who came into the shop is more dominant  as he takes control of the situation and doesn’t give it back the shop assistant stutters and the close up of his face signifies he is confused and doesn’t know what to do, this links with what they have done is almost manipulative as both the man have used their appearance and personalities to make the shop assistant confused and undeceive. The camera switches to a mid shot of the man and a ticking sound begins to play portraying the lack of time the shop assistant has to decide what he has to do. The man is also chewing gum predominantly and obviously creating tension and showing he is a confident and cocky man. The camera zooms on his business card when he gives it to the shop assistant and tells him to call him when he walks off. Walking towards the camera the man looks at the audience and counts to three as he knows the shop assistant will give in, when he does the man smiles yet again showing his cocky and manipulative ways.

The scene then cuts to an over shoulder shot of the women in the cafe out of her disguise and smiling, representing she’s happy and content and successfully completed the con. The man also comes in and hands over the money stating how much he got, yet again showing the gender switch as the female is more dominant and relishes male tasks as she appears stronger and reverses stereotypes.

To conclude, gender in this clip can be seen as reversing stereotypes so that women can be seen as more dominant and can do men’s tasks. The clip also represents how gender can be used to persuade and manipulate someone by using money or your place in society.

Discuss the issues raised by Media Ownership in the production and exchange of media texts in your chosen media area.

In the film industry it is difficult to make progress and create films that get attention and in turn put into cinemas unless you are already a large company. Smaller companies and the majority of British Film is given a back seat because of the vast amount of American Blockbusters.
Slumdog Millionaire is an example of a film that pushed the boundaries though.


Viral Marketing helped this film get where it is now, overcoming the mass American film industry; for example their website they run a series of awards and reviews as an introduction to the website, giving the audience easy access to information about the film but it also has an option to skip it so this stops the audience becoming bored and switching off the website.
As well as this the website is also packed with Video clips, trailers, pictures and downloads to make the audience feel more involved in the film. Also the downloads are a way of free advertising, for example if someone has the background on their phone or a ringtone friends might ask where it was from and it would help spread information about the film through word of mouth.
The links on the website are in the ‘Who wants to be a Millionaire’ question box, a recognisable symbol of the TV programme, so the website and the film help promote the TV show too.


Viral Marketing is a new and successful way of promoting films. Slumdog Millionaire released a Viral Trailer before the film release in the UK allowing people to put it onto blogs and other social networking websites and spread the word of the film.
Although Social networking sites can be used as an advantage of easy advertising they can also have a negative impact. For example if people post bad reviews of a film onto blogs, Facebook, twitter or even YouTube in a video format, this would spread negative views on the film and discourage people to pay to see this film in the cinema. Word of mouth is one of the strongest forms of marketing and if people spread bad reviews this could cause a serious decline in profits, an recent example of this is The Rum Diary online reviews and newspapers were terrible and so after the first lot of people went to see this film it slowly declined in audience numbers.
To counteract the negative reviews films companies use viral marketing to fight back. Odeon Cinemas gave an extra 50 points to Odeon Premiere Club members if they bought tickets to see The Rum Diary as a way to encourage people to go and see a film that had bad reviews.
Slum Dog Millionaire was predicted to do badly but the actor Danny Boyle and Indie Film enthusiast helped to counteract this.
As soon as a film is released into cinemas downloads of the film can be pirated or watched online. Websites like Pirate Bay and 1channel make this easy to get a hold of the downloads or online versions. To stop this happening, much to the dismay of cinemas, films are being released onto DVD and Blu-Ray much faster than usual. This means people can watch the film once they’ve been to the cinema and don’t feel as much need to download them. An example of this is Alice in Wonderland (2010) which caused uproar with cinemas because Disney released the DVD only three months after it was released rather than the usual four.


In conclusion there are many issues with smaller or British film companies trying to get their films into cinemas. Film Companies are vitally important in the production of films across the world as they are vertically integrated is maximizes profits for that particular company. This means they films they produce can have a larger budget, and will be bigger and more dramatic.
As the importance is so large on companies such as Sony, this has a large effect on companies such as Amber Films who cannot afford the major funding, and the profits they make from the films will not be half as much as the likes of Sony and Warner Bros.

Whats wrong with the british film industry?

It seems to me that people are unable to think of films to make or stories to write for the big screen, Everything seems to be a remake of a Classic, pretty much for the music industry too. Are the younger generation unable to come up with their own ideas?

Also many films nowadays seem to represent strong stereotypes on the younger generation which not only discriminates us but can  have a bad influence on kids as films are very graphic and show what younger generations can be influenced into such as sex, drugs, and the harsh reality of murder and life on the streets. Yet again emphasising the lack of film making and ideas as they have resulted in using real world problems as films instead of the good old imagination, for films such as avatar and recently made million pound blockbusters.

The UK Film Council was set up in 2000 with a brief to "create a self-sustaining UK film industry". Over the past decade, it has ploughed £160m of Lottery money into more than 900 productions (some good, some awful). It has also funded the British Film Institute and Skillset, which furnishes the industry with a steady supply of trained technicians. Veteran producer David Puttnam has hailed it as the strategic glue that binds a disparate sprawl of auteurs, craftspeople, circus barkers and market traders and its abolition sparked fierce criticism, both here (where 50 big-name actors signed a letter of protest) and in the US (where Clint Eastwood and Steven Spielberg waded into the fray).

My Clip Walk Through

My Representational clip.

·        
Firstly the clip starts with a long shot of the two main characters who walk into the alley with the drugs.

·         A short zoom into rubbish and packets of fags and then a pan out onto the main characters faces portray the teenage ‘non-care’ attitude to school and mess, foreshadowing how they don’t care about the consequences of drugs.

·         The clip then moves on to the two characters talking about the drugs and when and where they will be taking them, using the 180* rule letting the audience know clearly that it is a

Conversation and who it’s between.

·         The third character being the one who catches them talking and showing each other drugs then arrives slowly walking down to the alley, and walking up to them then confronting them about what they are doing as its wrong and immoral.

·         They then shout abuse at the third character for speaking her opinions and tell her to ‘piss off’ co notating yet again there non care attitude to people and life and how they feel no sympathy to a ‘friend’.

·         The third character follows them quietly and confronts them again this time using force to grab her, showing his seriousness about what they are doing and how he feels about it and his thoughts on them getting caught.

·         The conversation and clip then ends on argument and finishes with the third character walking away with his head down foreshadowing if they carry on taking drugs they may loose more and more friends as they are acting stupidly. 

Clip Script.

Script

Waterloo Road - Drugs

(Upbeat Music)Lauren:           Is it strong then?

Amy:               Yeah, one joint and you’ll be totally baked. 

Lauren:           Well, what, have you tried it?
Amy:               No but Trevor reckons it good stuff and he knows all about it so…

Lauren:           Well, d’you reckon we’ll be okay?

(Lauren Sniffs Bag)

Amy:               Soon find out. We’re trying it tonight at mine you up for it?

Lauren:           Err yeah I suppose

Amy:               You don’t suppose you in or what?

Lauren:           Yeah I’m in, totally.

(Both hold bag, look in and smile)

Sam:                What are you playing at Lauren?
Amy:               You stupid or what? You almost made me drop this down the

toilet!

Sam:                Yeah and that’s the best place for it!

(Closes bag)

(Music Volume Raises) (Exit Toilet) (Music ends)

Sam:                What? You into drugs now Lauren?

Lauren:           It’s just a bit of grass Sam.

Sam:                And you think that she’s gunna take it like that when she finds out?

Amy:               WE weren’t planning on telling her.

Sam:                Are you mad or what?

Amy:               What’s it to do with you anyway?

Sam:                I was talking to a mate actually

(Amy looks around - exaggerating)

Amy:               What is there someone else in here?

Sam:                No one finds you funny

(Lauren puts her hands on Amy and Sam)

Lauren:           Shut up, both of you, were all mates aren’t we. Come on Sam you are being a little bit of a downer about this; it’s just grass… We should all to go Amy’s after school, smoke a bit, it’ll be a laugh!

Amy:               What? She’s not coming mine!

Lauren:           Oh come on

Sam:                Do you know what I’m not, look you want to get yourself into drugs hen fine but don’t expect me to hang around with you

(Sam leaves)

Waterloo road Clip analysis.

The clip portrayed above is the clip i will be representing in my own production of a video, i will be copying all representational issues featured in the above video. The representational issue conveyed in this clip is the theme of drugs and teenage peer pressure as well as how the younger generation may be more corrupted than older generations.

The Camera editing in this clip varies from birds eye view shots representing the 'God Look' portraying what they are doing is wrong and God may be looking down on them, the clip then moves on to a 180 degree to show the theme of conversation and to make it clear to the audience that they are talking, and the seriousness of the conversation as the fast switches from person to person causes tension in the clip to build leaving the audience wanting to watch the rest of the clip and to see the climax.

At the same time the fast cuts and the camera editing is in place a fast non-diegetic beat is in the background yet again portraying the suspense moment and successfully building tension in the clip, until they exit the toilet where the camera pans across and follows them leaving the toilet the music quiet'ens down and makes the main focus the talking as an argument begins.

The Mise-en-scene in the clip is how the teens are in a school toilet, representing the dirty, run down stereotypical view on school toilets and how what they are doing may be seen as dirty and stereotypical of a generation taking drugs.

The last section of the clip, there are many close ups portrayed making this section obvious that it is an important scene and that the conversation is serious, the camera yet again is at the 180 degree rule conveying the theme of conversation, making it clear to the audience, there is also editing such as the fast cuts from character to character to eventually lead to the climax, however another piece of editing is used when she pushes Sam off of her and the screen shakes co notating the force and built up tension of the scene and the seriousness that Sam has for her friends saftey. The sound in these last clips range from a non-diegetic beat which is at a slow pace at the start and by the end where it has faded portraying just the characters voices making them the main focus point. 

The last part of the clip shows all three girls and how they have been caught with drugs and Sam knows, therefore leaving them the feeling of worrying and how people may find out, therefore foreshadowing that they actually could be found out, the last edit in the clip is the dramatic zoom and pan when the pair walk out of the toilets, showing there disrespect and stereotypical teenage behavior.

 

The following pictures represent camera shots in typical tv Drama's.

The first screenshot featured consists of a close up of the main immigration officer, the typical ‘Bad guy’ in the clip who has come to search the hotel for any unwanted characters, this zoom on the officers face creates an eerie feeling, and lets the audience straight away realise who the bad guy is.Shortly after the officer is seen to be glanced at in a very short fast cut by a black man, this not only represents the ethnicities in the clip but foreshadows that something bad is going to happen, and it will be to another race, the fast paced cuts at the start of the clips begins to build up tension making the clip eventually climax, also the short glance shown brings fear to many of the hotel visitors as its not the first time the immigration has come. The receptionist then greets the officer and feels intimidated by his presence, the officers dark clothes against the receptionist shows This dramatic zoom show the stereotypical police officer walk in with a smug look on his face, at the same time a tense fastt paced music is playing portraying to the audience that something bad will happen.He is the typically quite threatening and she is in all white showing her innocence and honesty, she then looks at her colleague and sets of the code by saying to him ‘can you take the purple acquisition forms down to reception please’ but secretly meaning go hide the immigrants this is where the clip builds up a fast pace and the officer soon realises theres only a small amount of time before all the immigrants will be hidden. The colleague then runs downstairs to warn the immigrants that the immigration service is here, causing yet more tension and for the fast build up of the clip to get more dramatic, the clip then shows a series of shots of the immigrants through bars therefore fore-Representing what could be and that they could all eventually be behind bars after this incident, also the cut above shows a split in the screen white from black yet again stereotyping black people to being bad and the immoral as immigrants are seen as a wrong in our society when in fact they can be very smart, caring and interesting and aspire to be similar to us but the division in society will never let this happen. Not only do the bars convey the prison, but also portrays the imprisonment of the immigrants in the hotel as they can’t escape the fact they are a immigrant, also the repetition of the bar cuts show the situation can happen over and over until they all eventually are locked The shot above features the repetitive shots of the keys and door handles, yet again showing the whole imprisonment also the editing and repetition also shows how the situation has happened before and they are all in a routine of hiding and locking themselves up, showing there disruptive and inhuman lifestyle of constantly living on the edge. Also this mise en scene of the camera angle and the dark shot makes the whole clip seem eerie and extremely intense as at any moment they could find where they are hiding, the music around this shot slows down and becomes very quiet creating a worrying atmosphere, just to trigger off the diabetic fit one of the lady’s have but fortunately one of the men happened to be a Doctor and save the woman which shocks the audience as i said immigrants are seen as being lower class and not as smart. The clip then moves on to where the officers catch one immigrants off guard and arrest him and make their way back out of the hotel where the ‘bad guy’ then bumps back in to the receptionist, and states ‘i know your codes, this time you lost the game’ therefore portraying his bad side to the audience and his lack of care to the people, who will be effected by the arrest, and what will then happen to the immigrant after he has been deported. Shortly after a very slow emotional clip was filmed of the Chinese colleague unlocking and emptying the locker that belonged to the immigrant.

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