Mock Part B

Media production is different in every country and is more successful in some countries than other for example the two biggest film industries in the world are Hollywood and the British Film industry however the British film industry has gone down in profit progressively over the years.
Production ownership is a massive part in selling films and making a profit, many film industries such as Hollywood, Bollywood and British make alot of the money by consumption and distribution and actually marketing the film is what makes a movie its best for example, advertisements and adverts on TV, bus stops, magazines and other types of media help sell the film and get an audience where as the distribution is what makes the most money when creating a film, for example these are the strong points of money making in the film industry such as selling the movie such as DVD, Blue ay, Video games, downloads, websites, 3D and digital cinemas this broadens what producers can do with their film and opens up a much bigger audience as they are attracted to the other forms of media that the marketing has come up with such as video games, websites and downloads as people who use the internet will see these advertisements and offers frequently this has an impact that creates a lot more money for example James Bond films are a prime example of advertisement starting with the trailers, James bond had three trailers the first being a short snappy preview, the second trailer is a longer more revealing trailer that may have subtitles and a voice over and then last of all the final trailer will be sufficiently longer and have many more subtitles and voice clips, of course this varies with what movie you produce as there is many different requirements on what genre of film you use. James Bond then released many advertisements on Facebook and online and then after the film was released went and made it blue ray, and HD-DVD and even made a video game making it relate to a younger audience such as kids and teens as that market is a much younger and less adult themed.
A production company I took an interest in was Columbia pictures this company produced the film James Bond and were very successful when they did. This is a Hollywood based film and we know this as the marketing was done way before the film making it very successful, whereas the British film industry are very different and do all the market later in the production unfortunately making it a lot harder for them to gather a big enough audience to make a substantial profit on the move.

Mock moving image analysis.

The clip starts with upbeat music leading to a sale to an elderly women, the non digetic music abruptly stops when the shop assistant states the dress is 700 pound signifying the shock of the women. The shop assistant is male and appears to look down on the female as he is rude and is very patronising portraying his dominant male role over the women.  The music then drops and another situation begins.

The next part of the clip is where another women appears in the shop, the young women picks a dress in a short amount of time signifying a binary opposite as the stereotype portrays women as indecisive and take a long time to shop, there is an almost drum like roll when she decides to buy it portraying the tension, whilst trying on it and buying the female is flaunting her ring to the shop assistant. The fast cuts in this scene build tension to climax; the editing and over dramatised reaction to the loss of her ring shows how females are venerable and how she uses this as a positive feature. For example she dramatises the loss of her ring and frantically runs around the room., whilst running the fast past music and quick cuts between each character signals the rush and distress of the women.  This clip also helps portray the mise en scene of the seducing and power women have over as she is very convincing and almost takes control over the shop. There is also a cut in this scene where the screen swipes across to a mid shot of two men smoking and drinking with an over the shoulder shot signifying the conversation between them. This then quickly cuts back to the shop assistant where more non digetic music is playing at a fast pace, the music completely stops and the male shop assistant adamantly states you can rely on me, where the female character turns and face the camera as if she is talking to the audience, making the audience feel more involved. This shot is also a close up and helps notify the audience that she is in control, this reverses any normal female stereotypes featured in drama’s, as this women is in control of the hustle and is playing a more dominating role. By using her female characteristics she convinces the shop assistant into believing her. The mise en scene this section of the clip is that instead of the man dominating the stereotype is switched and the women is in charge, portraying how safety has changed.

The scene ends and quickly swipes in another scene, the effect of the scene fading a swiping back and forth gives the feel of a rush and that it’s still building to a climax. The next scene starts with a mid shot of a male on the phone working mechanically on an alarm this ticks a box in stereotyping gender as males are seen to be more hands on and more often than not mechanical enthusiasts. The mid shot is almost looking up at the character not only showing he is doing bad but representing he is in charge as if he is in the god position and everyone should be looking up to him. The lack of music in this scene represents the importance of the scene and the scene is silent until the alarm triggers either foreshadowing they may get caught or in general the theme that they are all doing something immoral.

The clip quickly fades back to the shop again, where the shop assistant is on the floor searching for the ring, the long shot portrays  the position the man is in and how the women has persuaded the shop keeper to search for her ring. Another male enters the shop, this male is also smartly dressed and appears to be of a higher class and greets the shop assistant. A slow beat, non digetic music begins to play, signifying his eerie look and foreshadowing the upcoming con the man is about to take part in. The over the shoulder shot in this scene helps the audience realise who is talking to who and doesn’t confuse them. The man carries 0on talking without asking the shop assistant what he is doing on the floor; yet again portraying he is a part of it. The man says he is buying a birthday present for his (bird) signalling he isn’t as of a higher class as he appears of.  His slang linguistic choices are that of a lower class, as the word could be seen as downgrading or offensive. The man then pulls out the ring from his pocket, a dramatic pan and zoom to this scene shows the audience what’s taking place and that she never lost the ring in the first place.

The upbeat music starts again as the camera quickly cuts to a mid shot of both characters dead centre of the screen the shop assistant pleads for the ring back, however is oblivious that the male who came into the shop is more dominant  as he takes control of the situation and doesn’t give it back the shop assistant stutters and the close up of his face signifies he is confused and doesn’t know what to do, this links with what they have done is almost manipulative as both the man have used their appearance and personalities to make the shop assistant confused and undeceive. The camera switches to a mid shot of the man and a ticking sound begins to play portraying the lack of time the shop assistant has to decide what he has to do. The man is also chewing gum predominantly and obviously creating tension and showing he is a confident and cocky man. The camera zooms on his business card when he gives it to the shop assistant and tells him to call him when he walks off. Walking towards the camera the man looks at the audience and counts to three as he knows the shop assistant will give in, when he does the man smiles yet again showing his cocky and manipulative ways.

The scene then cuts to an over shoulder shot of the women in the cafe out of her disguise and smiling, representing she’s happy and content and successfully completed the con. The man also comes in and hands over the money stating how much he got, yet again showing the gender switch as the female is more dominant and relishes male tasks as she appears stronger and reverses stereotypes.

To conclude, gender in this clip can be seen as reversing stereotypes so that women can be seen as more dominant and can do men’s tasks. The clip also represents how gender can be used to persuade and manipulate someone by using money or your place in society.

Discuss the issues raised by Media Ownership in the production and exchange of media texts in your chosen media area.

In the film industry it is difficult to make progress and create films that get attention and in turn put into cinemas unless you are already a large company. Smaller companies and the majority of British Film is given a back seat because of the vast amount of American Blockbusters.
Slumdog Millionaire is an example of a film that pushed the boundaries though.


Viral Marketing helped this film get where it is now, overcoming the mass American film industry; for example their website they run a series of awards and reviews as an introduction to the website, giving the audience easy access to information about the film but it also has an option to skip it so this stops the audience becoming bored and switching off the website.
As well as this the website is also packed with Video clips, trailers, pictures and downloads to make the audience feel more involved in the film. Also the downloads are a way of free advertising, for example if someone has the background on their phone or a ringtone friends might ask where it was from and it would help spread information about the film through word of mouth.
The links on the website are in the ‘Who wants to be a Millionaire’ question box, a recognisable symbol of the TV programme, so the website and the film help promote the TV show too.


Viral Marketing is a new and successful way of promoting films. Slumdog Millionaire released a Viral Trailer before the film release in the UK allowing people to put it onto blogs and other social networking websites and spread the word of the film.
Although Social networking sites can be used as an advantage of easy advertising they can also have a negative impact. For example if people post bad reviews of a film onto blogs, Facebook, twitter or even YouTube in a video format, this would spread negative views on the film and discourage people to pay to see this film in the cinema. Word of mouth is one of the strongest forms of marketing and if people spread bad reviews this could cause a serious decline in profits, an recent example of this is The Rum Diary online reviews and newspapers were terrible and so after the first lot of people went to see this film it slowly declined in audience numbers.
To counteract the negative reviews films companies use viral marketing to fight back. Odeon Cinemas gave an extra 50 points to Odeon Premiere Club members if they bought tickets to see The Rum Diary as a way to encourage people to go and see a film that had bad reviews.
Slum Dog Millionaire was predicted to do badly but the actor Danny Boyle and Indie Film enthusiast helped to counteract this.
As soon as a film is released into cinemas downloads of the film can be pirated or watched online. Websites like Pirate Bay and 1channel make this easy to get a hold of the downloads or online versions. To stop this happening, much to the dismay of cinemas, films are being released onto DVD and Blu-Ray much faster than usual. This means people can watch the film once they’ve been to the cinema and don’t feel as much need to download them. An example of this is Alice in Wonderland (2010) which caused uproar with cinemas because Disney released the DVD only three months after it was released rather than the usual four.


In conclusion there are many issues with smaller or British film companies trying to get their films into cinemas. Film Companies are vitally important in the production of films across the world as they are vertically integrated is maximizes profits for that particular company. This means they films they produce can have a larger budget, and will be bigger and more dramatic.
As the importance is so large on companies such as Sony, this has a large effect on companies such as Amber Films who cannot afford the major funding, and the profits they make from the films will not be half as much as the likes of Sony and Warner Bros.