The clip starts with upbeat music leading to a sale to an elderly women, the non digetic music abruptly stops when the shop assistant states the dress is 700 pound signifying the shock of the women. The shop assistant is male and appears to look down on the female as he is rude and is very patronising portraying his dominant male role over the women. The music then drops and another situation begins.
The next part of the clip is where another women appears in the shop, the young women picks a dress in a short amount of time signifying a binary opposite as the stereotype portrays women as indecisive and take a long time to shop, there is an almost drum like roll when she decides to buy it portraying the tension, whilst trying on it and buying the female is flaunting her ring to the shop assistant. The fast cuts in this scene build tension to climax; the editing and over dramatised reaction to the loss of her ring shows how females are venerable and how she uses this as a positive feature. For example she dramatises the loss of her ring and frantically runs around the room., whilst running the fast past music and quick cuts between each character signals the rush and distress of the women. This clip also helps portray the mise en scene of the seducing and power women have over as she is very convincing and almost takes control over the shop. There is also a cut in this scene where the screen swipes across to a mid shot of two men smoking and drinking with an over the shoulder shot signifying the conversation between them. This then quickly cuts back to the shop assistant where more non digetic music is playing at a fast pace, the music completely stops and the male shop assistant adamantly states you can rely on me, where the female character turns and face the camera as if she is talking to the audience, making the audience feel more involved. This shot is also a close up and helps notify the audience that she is in control, this reverses any normal female stereotypes featured in drama’s, as this women is in control of the hustle and is playing a more dominating role. By using her female characteristics she convinces the shop assistant into believing her. The mise en scene this section of the clip is that instead of the man dominating the stereotype is switched and the women is in charge, portraying how safety has changed.
The scene ends and quickly swipes in another scene, the effect of the scene fading a swiping back and forth gives the feel of a rush and that it’s still building to a climax. The next scene starts with a mid shot of a male on the phone working mechanically on an alarm this ticks a box in stereotyping gender as males are seen to be more hands on and more often than not mechanical enthusiasts. The mid shot is almost looking up at the character not only showing he is doing bad but representing he is in charge as if he is in the god position and everyone should be looking up to him. The lack of music in this scene represents the importance of the scene and the scene is silent until the alarm triggers either foreshadowing they may get caught or in general the theme that they are all doing something immoral.
The clip quickly fades back to the shop again, where the shop assistant is on the floor searching for the ring, the long shot portrays the position the man is in and how the women has persuaded the shop keeper to search for her ring. Another male enters the shop, this male is also smartly dressed and appears to be of a higher class and greets the shop assistant. A slow beat, non digetic music begins to play, signifying his eerie look and foreshadowing the upcoming con the man is about to take part in. The over the shoulder shot in this scene helps the audience realise who is talking to who and doesn’t confuse them. The man carries 0on talking without asking the shop assistant what he is doing on the floor; yet again portraying he is a part of it. The man says he is buying a birthday present for his (bird) signalling he isn’t as of a higher class as he appears of. His slang linguistic choices are that of a lower class, as the word could be seen as downgrading or offensive. The man then pulls out the ring from his pocket, a dramatic pan and zoom to this scene shows the audience what’s taking place and that she never lost the ring in the first place.
The upbeat music starts again as the camera quickly cuts to a mid shot of both characters dead centre of the screen the shop assistant pleads for the ring back, however is oblivious that the male who came into the shop is more dominant as he takes control of the situation and doesn’t give it back the shop assistant stutters and the close up of his face signifies he is confused and doesn’t know what to do, this links with what they have done is almost manipulative as both the man have used their appearance and personalities to make the shop assistant confused and undeceive. The camera switches to a mid shot of the man and a ticking sound begins to play portraying the lack of time the shop assistant has to decide what he has to do. The man is also chewing gum predominantly and obviously creating tension and showing he is a confident and cocky man. The camera zooms on his business card when he gives it to the shop assistant and tells him to call him when he walks off. Walking towards the camera the man looks at the audience and counts to three as he knows the shop assistant will give in, when he does the man smiles yet again showing his cocky and manipulative ways.
The scene then cuts to an over shoulder shot of the women in the cafe out of her disguise and smiling, representing she’s happy and content and successfully completed the con. The man also comes in and hands over the money stating how much he got, yet again showing the gender switch as the female is more dominant and relishes male tasks as she appears stronger and reverses stereotypes.
To conclude, gender in this clip can be seen as reversing stereotypes so that women can be seen as more dominant and can do men’s tasks. The clip also represents how gender can be used to persuade and manipulate someone by using money or your place in society.
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