Media production is different in every country and is more successful in some countries than other for example the two biggest film industries in the world are Hollywood and the British Film industry however the British film industry has gone down in profit progressively over the years.
Production ownership is a massive part in selling films and making a profit, many film industries such as Hollywood, Bollywood and British make alot of the money by consumption and distribution and actually marketing the film is what makes a movie its best for example, advertisements and adverts on TV, bus stops, magazines and other types of media help sell the film and get an audience where as the distribution is what makes the most money when creating a film, for example these are the strong points of money making in the film industry such as selling the movie such as DVD, Blue ay, Video games, downloads, websites, 3D and digital cinemas this broadens what producers can do with their film and opens up a much bigger audience as they are attracted to the other forms of media that the marketing has come up with such as video games, websites and downloads as people who use the internet will see these advertisements and offers frequently this has an impact that creates a lot more money for example James Bond films are a prime example of advertisement starting with the trailers, James bond had three trailers the first being a short snappy preview, the second trailer is a longer more revealing trailer that may have subtitles and a voice over and then last of all the final trailer will be sufficiently longer and have many more subtitles and voice clips, of course this varies with what movie you produce as there is many different requirements on what genre of film you use. James Bond then released many advertisements on Facebook and online and then after the film was released went and made it blue ray, and HD-DVD and even made a video game making it relate to a younger audience such as kids and teens as that market is a much younger and less adult themed.
A production company I took an interest in was Columbia pictures this company produced the film James Bond and were very successful when they did. This is a Hollywood based film and we know this as the marketing was done way before the film making it very successful, whereas the British film industry are very different and do all the market later in the production unfortunately making it a lot harder for them to gather a big enough audience to make a substantial profit on the move.
No comments:
Post a Comment